Authors

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

I studied criminology before moving into marketing, so I’ve always been interested in what people actually do, not just what they say they do. I’ve worked with brands like Monday.com, Zapier, HubSpot, LeoVegas and Riverside.fm. Most of my time now is spent around AI. I’m interested in people using it to think differently. Not people using it so they don’t have to think at all. If you care about doing good work and not just more of it, we’ll get along.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Muskan Singh writes B2B content that people actually finish reading. Six years in, she's a Local SEO strategist and SaaS content writer covering SEO, content strategy, and organic growth. She uses humor the way good writers use white space: on purpose, and to great effect.

Rachael Nicholson is a freelance content manager, writer, and head of community over at OptOut. With 9 years of industry experience, Rachael has contributed to marketing projects that saw smaller businesses successfully go toe-to-toe with brand behemoths in search. She's also a regular contributor to the HubSpot marketing and sales blogs and has previously written for Backlinko and Prowly. Her writing helps time-sparse business owners understand the marketing concepts that actually matter to them… the ones that move the needle.

Steven is the owner of WTF SEO Agency and an experienced SEO coach of 15+ years who helps businesses grow through practical, results-driven strategies. He focuses on cutting through the noise, simplifying complex SEO concepts, and guiding teams to build sustainable, high-performing organic search channels.