Rachael Nicholson is a freelance content manager, writer, and head of community over at OptOut. With 9 years of industry experience, Rachael has contributed to marketing projects that saw smaller businesses successfully go toe-to-toe with brand behemoths in search. She's also a regular contributor to the HubSpot marketing and sales blogs and has previously written for Backlinko and Prowly. Her writing helps time-sparse business owners understand the marketing concepts that actually matter to them… the ones that move the needle.