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The Local Market Index · Louisiana 2023
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The Local Market Index: Louisiana

The Local Market Index measures how many local businesses exist relative to population, establishments per 10,000 residents, for 50 everyday industries. This edition covers 10 Louisiana metro areas and all 64 parishes using 2023 Census Bureau data, plus a New Orleans neighborhood spotlight built from city business licenses. 5 of the industries also have a local SEO playbook that turns the numbers into a plan. It is a WTF SEO project; the data is free to reuse.

10metro areas
64parishes
50industries
72New Orleans neighborhoods
2023Census data year

Local SEO playbooks: 5 of the 50 industries so far

Each playbook covers how crowded the market is across Louisiana, what people search for, what the local pack looks like, which Google Business Profile categories to pick, schema templates, a site structure, and a step-by-step checklist. Pick your industry.

Playbooks for the other 45 industries are written and in review; they will be added here as they are released. Their market figures are already on every place page.

Home services 2 playbooks · Trades that serve homes and buildings.

Professional 1 playbooks · Offices people hire for legal, financial, insurance, and property work.

Health 1 playbooks · Care providers, from dentists to home health and assisted living.

Consumer 1 playbooks · Everyday businesses people visit in person.

Tools

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The State of Local Business in Louisiana, 2026 Edition

Eight findings from the 2023 Census counts: which metro is most crowded in each trade, the densest parish in the state, which industries grew and shrank since 2018, where the Census goes quiet, businesses per 1,000 searches, how open the map pack is, the categories the winners use, and where New Orleans' licensed businesses sit by neighborhood. Every figure is reproducible, with a citation line for journalists.

Read the report

Find a place or industry

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Browse by parish

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New Orleans neighborhood spotlight

Licensed businesses by industry for all 72 official New Orleans neighborhoods, with density and median business age from City of New Orleans license records, a finer grain than Census data allows.

Explore the neighborhoods

Map: density by parish or metro area

Plaquemines Parish: 6 dentists, 2.6 per 10,000, rank #21 of 46Washington Parish: 8 dentists, 1.8 per 10,000, rank #37 of 46Caddo Parish: 97 dentists, 4.2 per 10,000, rank #6 of 46East Baton Rouge Parish: 202 dentists, 4.5 per 10,000, rank #5 of 46St. Martin Parish: 7 dentists, 1.4 per 10,000, rank #41 of 46Catahoula Parish: not published (fewer than 3)Natchitoches Parish: 8 dentists, 2.2 per 10,000, rank #26 of 46St. Bernard Parish: 5 dentists, 1.1 per 10,000, rank #46 of 46Tangipahoa Parish: 33 dentists, 2.4 per 10,000, rank #24 of 46Orleans Parish: 119 dentists, 3.2 per 10,000, rank #15 of 46Concordia Parish: 4 dentists, 2.2 per 10,000, rank #26 of 46East Carroll Parish: not published (fewer than 3)Vernon Parish: not published (fewer than 3)West Carroll Parish: not published (fewer than 3)East Feliciana Parish: not published (fewer than 3)LaSalle Parish: not published (fewer than 3)Evangeline Parish: 7 dentists, 2.2 per 10,000, rank #26 of 46Bossier Parish: 36 dentists, 2.8 per 10,000, rank #19 of 46Franklin Parish: 3 dentists, 1.5 per 10,000, rank #40 of 46Iberia Parish: 20 dentists, 2.9 per 10,000, rank #18 of 46Red River Parish: not published (fewer than 3)Grant Parish: not published (fewer than 3)Morehouse Parish: 6 dentists, 2.4 per 10,000, rank #24 of 46Caldwell Parish: not published (fewer than 3)Terrebonne Parish: 39 dentists, 3.6 per 10,000, rank #8 of 46Sabine Parish: 3 dentists, 1.4 per 10,000, rank #41 of 46Avoyelles Parish: 5 dentists, 1.3 per 10,000, rank #43 of 46Ascension Parish: 42 dentists, 3.3 per 10,000, rank #11 of 46Winn Parish: 3 dentists, 2.2 per 10,000, rank #26 of 46Union Parish: not published (fewer than 3)West Feliciana Parish: 6 dentists, 3.9 per 10,000, rank #7 of 46Bienville Parish: not published (fewer than 3)St. Mary Parish: 12 dentists, 2.5 per 10,000, rank #23 of 46Lafayette Parish: 136 dentists, 5.5 per 10,000, rank #1 of 46Livingston Parish: 29 dentists, 2.0 per 10,000, rank #31 of 46Pointe Coupee Parish: not published (fewer than 3)St. Helena Parish: not published (fewer than 3)Vermilion Parish: 12 dentists, 2.1 per 10,000, rank #30 of 46St. Landry Parish: 21 dentists, 2.6 per 10,000, rank #21 of 46Tensas Parish: not published (fewer than 3)Jefferson Davis Parish: 4 dentists, 1.2 per 10,000, rank #45 of 46Webster Parish: 7 dentists, 1.9 per 10,000, rank #34 of 46Iberville Parish: 6 dentists, 2.0 per 10,000, rank #31 of 46Lafourche Parish: 26 dentists, 2.7 per 10,000, rank #20 of 46St. Tammany Parish: 141 dentists, 5.2 per 10,000, rank #2 of 46De Soto Parish: 5 dentists, 1.9 per 10,000, rank #34 of 46Acadia Parish: 17 dentists, 3.0 per 10,000, rank #16 of 46Rapides Parish: 43 dentists, 3.3 per 10,000, rank #11 of 46Beauregard Parish: 7 dentists, 1.9 per 10,000, rank #34 of 46Madison Parish: not published (fewer than 3)Claiborne Parish: 5 dentists, 3.6 per 10,000, rank #8 of 46Richland Parish: 4 dentists, 2.0 per 10,000, rank #31 of 46Assumption Parish: not published (fewer than 3)St. James Parish: 6 dentists, 3.0 per 10,000, rank #16 of 46St. John the Baptist Parish: 7 dentists, 1.7 per 10,000, rank #39 of 46Cameron Parish: not published (fewer than 3)Calcasieu Parish: 68 dentists, 3.3 per 10,000, rank #11 of 46Allen Parish: 3 dentists, 1.3 per 10,000, rank #43 of 46Lincoln Parish: 17 dentists, 3.5 per 10,000, rank #10 of 46Jefferson Parish: 222 dentists, 5.1 per 10,000, rank #3 of 46West Baton Rouge Parish: 5 dentists, 1.8 per 10,000, rank #37 of 46Jackson Parish: not published (fewer than 3)Ouachita Parish: 79 dentists, 5.0 per 10,000, rank #4 of 46St. Charles Parish: 17 dentists, 3.3 per 10,000, rank #11 of 46
dentists per 10,000 residents · 46 of 64 parishes published
0.0 – 1.81.8 – 2.22.2 – 2.82.8 – 3.53.5 and upNot published / no data

Hover or tap a shape for its figures; the map becomes zoomable on first touch (scroll with Ctrl/⌘ or two fingers). Basemap © OpenFreeMap and OpenStreetMap contributors.

Most and least dense parishes: dentists

Ranked by establishments per 10,000 residents, 2023, for the industry selected on the map. Parishes with fewer than 3 establishments are not published by the Census Bureau and are not ranked. The full ranking for every parish and metro area sits on each place's page and, where one is published, in the industry's playbook.

Highest density

  1. Lafayette Parish — 5.5 per 10,000 (136)
  2. St. Tammany Parish — 5.2 per 10,000 (141)
  3. Jefferson Parish — 5.1 per 10,000 (222)
  4. Ouachita Parish — 5.0 per 10,000 (79)
  5. East Baton Rouge Parish — 4.5 per 10,000 (202)

Lowest density (published)

  1. St. Bernard Parish — 1.1 per 10,000 (5)
  2. Jefferson Davis Parish — 1.2 per 10,000 (4)
  3. Allen Parish — 1.3 per 10,000 (3)
  4. Avoyelles Parish — 1.3 per 10,000 (5)
  5. Sabine Parish — 1.4 per 10,000 (3)

Statewide totals by industry

IndustryLouisiana establishments (2023)Per 10,000 residents5-year change
Plumbing & HVAC contractors Home services1,6233.5+156 (+11%)
Electrical contractors Home services1,0462.3+76 (+8%)
Insulation & drywall contractors Home services1910.4+6 (+3%)
Roofing contractors Home services2670.6+76 (+40%)
Landscaping services Home services9792.1+120 (+14%)
Pest control services Home services3040.7+31 (+11%)
Law offices Professional3,2177.0-135 (-4%)
Accounting & CPA firms Professional9622.1-26 (-3%)
Insurance agencies Professional2,1364.6-21 (-1%)
Real estate brokerages Professional1,1562.5+211 (+22%)
Dentists Health1,5753.4-13 (-1%)
Chiropractors Health4050.9+30 (+8%)
Physicians' offices Health2,9946.5-498 (-14%)
Home health care Health4861.1-20 (-4%)
Assisted living facilities Health1270.30 (no change)
Veterinary services Health4841.0+12 (+3%)
Full-service restaurants Consumer3,0856.7+65 (+2%)
Hair salons Consumer6991.5+47 (+7%)
Fitness centers Consumer5091.1+29 (+6%)
Auto repair shops Consumer7851.7-15 (-2%)
Hotels & lodging Consumer8871.9-22 (-2%)
Remodeling contractors Home services9902.1+283 (+40%)
Cleaning services Home services6551.4+32 (+5%)
Auto body shops Consumer4891.1+16 (+3%)
Physical therapy clinics Health7761.7+128 (+20%)
Painting contractors Home services2430.5-12 (-5%)
Flooring contractors Home services1340.3+3 (+2%)
Moving companies Home services650.1-3 (-4%)
Locksmiths Home services620.1-1 (-2%)
Pool services Home services1950.4+71 (+57%)
Tire shops Consumer4350.9+58 (+15%)
Used car dealers Consumer2260.5-11 (-5%)
Towing services Consumer1480.3+8 (+6%)
Property management Professional5441.2+59 (+12%)
Mortgage brokers Professional920.2+15 (+19%)
Title companies Professional2900.6+15 (+5%)
Funeral homes Professional2490.5-8 (-3%)
Trucking companies Professional4150.9+61 (+17%)
Self storage Consumer3220.7-30 (-9%)
Optometrists Health2520.5+18 (+8%)
Counseling & mental health Health4691.0+135 (+40%)
Pharmacies Health8231.8-47 (-5%)
Child care centers Health1,0402.3+33 (+3%)
Coffee shops Consumer1,0142.2+258 (+34%)
Bakeries Consumer900.2+32 (+55%)
Bars & lounges Consumer8111.8+30 (+4%)
Nail salons Consumer5371.2+149 (+38%)
Spas & massage Consumer2640.6+54 (+26%)
Pet grooming & boarding Consumer2030.4+48 (+31%)
Seafood markets Consumer970.2+1 (+1%)

Use the data

Every number on this site comes from public sources and is free to reuse. Download the full dataset (CSV, CC0) or read the methodology for definitions, sources, and limitations. Population figures are 2023 American Community Survey five-year estimates.