The Local Market Index · Louisiana 2023

Livingston Parish: Local Business Density Across 50 Industries

Livingston Parish had a population of 145,583 in 2023. Of the 50 industries in this index, the Census publishes 2023 counts for 45 industries, totaling 786 establishments (the other 5 had fewer than 3 establishments each and are not published). Relative to the statewide rate, its densest industries are flooring contractors (0.6 vs. 0.3 statewide per 10,000), painting contractors (0.9 vs. 0.5 statewide per 10,000), and towing services (0.5 vs. 0.3 statewide per 10,000); its least dense are physicians' offices (1.0 vs. 6.5 statewide per 10,000), property management (0.2 vs. 1.2 statewide per 10,000), and chiropractors (0.2 vs. 0.9 statewide per 10,000).

Livingston Parish is part of the Baton Rouge metro area. Rank and percentile compare it with the other Louisiana parishes that have published figures.

145,583population, 2023
786establishments across 45 published industries, 2023
5industries not published (fewer than 3)

Local SEO in Livingston Parish

This section counts businesses per resident across the 50 industries the Index tracks. It measures how crowded the market is, not how good the businesses are or how many customers are looking.

Competition
About average for Louisiana. Livingston Parish has 54.0 businesses per 10,000 residents across the 45 industries the Census publishes a count for, 24th of 64 parishes. The Census publishes no count for 5 of the 50 industries here, so the true figure is higher.
Businesses
786 businesses across the 45 industries the Census publishes a count for. It withholds the count for five more (each has fewer than 3).
Since 2018
Between 114 and 122 more since 2018. The Census withheld a 2018 or 2023 count for 4 industries, so the change is a range.
Most crowded here
Least crowded here
Moving fastest
Growing: Coffee shops, up 10 since 2018 (71%). Shrinking: Insulation and drywall contractors, down 2 since 2018 (18%).
What people search for

Google reports search volume by metro, not parish. These are the Baton Rouge figures.

  • "plumber baton rouge": 1,000 to 5,000 searches a month.
  • "electrician baton rouge": 500 to 1,000 searches a month.
  • "flooring contractor baton rouge": 50 to 100 searches a month.

US monthly volume of the city-modified keyword. Google Ads data via DataForSEO.

All 50 industries

IndustryEstablishmentsPer 10,000Louisiana per 10,000RankPercentileChange since 2018
Plumbing & HVAC contractors694.73.5#6 of 5290%+3 (+5%)
Electrical contractors503.42.3#5 of 4589%+5 (+11%)
Insulation & drywall contractors90.60.4#2 of 2079%-2 (-18%)
Roofing contractors90.60.6#11 of 1824%+6 (+200%)
Landscaping services281.92.1#27 of 4743%+5 (+22%)
Pest control services130.90.7#10 of 2452%+5 (+63%)
Law offices281.97.0#52 of 565%-4 (-12%)
Accounting & CPA firms161.12.1#32 of 378%+2 (+14%)
Insurance agencies362.54.6#48 of 5814%+1 (+3%)
Real estate brokerages281.92.5#16 of 3143%+3 (+12%)
Dentists292.03.4#31 of 4629%-1 (-3%)
Chiropractors30.20.9#26 of 260%-1 (-25%)
Physicians' offices151.06.5#49 of 490%0 (no change)
Home health care50.31.1#36 of 360%+2 (+67%)
Assisted living facilities40.30.3#6 of 1325%-1 (-20%)
Veterinary services80.51.0#35 of 363%+1 (+14%)
Full-service restaurants694.76.7#27 of 5851%+18 (+35%)
Hair salons211.41.5#7 of 2874%+6 (+40%)
Fitness centers120.81.1#22 of 249%+4 (+50%)
Auto repair shops281.91.7#20 of 4748%+5 (+22%)
Hotels & lodging120.81.9#43 of 462%+3 (+33%)
Remodeling contractors332.32.1#11 of 4276%+7 (+27%)
Cleaning services211.41.4#14 of 3041%+4 (+24%)
Auto body shops80.51.1#38 of 393%-1 (-11%)
Physical therapy clinics211.41.7#20 of 3939%+7 (+50%)
Painting contractors130.90.5#5 of 2079%+3 (+30%)
Flooring contractors90.60.3#3 of 1687%0 (no change)
Moving companiesNot published (fewer than 3)0.1
LocksmithsNot published (fewer than 3)0.1
Pool services70.50.4#9 of 1939%+2 (+40%)
Tire shops60.40.9#33 of 340%+3 (+100%)
Used car dealers30.20.5#16 of 170%+1 to +3
Towing services70.50.3#5 of 1653%0 (no change)
Property management30.21.2#26 of 260%+1 to +3
Mortgage brokersNot published (fewer than 3)0.2-3 to -1
Title companies60.40.6#16 of 1911%+3 (+100%)
Funeral homes40.30.5#26 of 317%0 (no change)
Trucking companies100.70.9#33 of 3911%+1 (+11%)
Self storage100.70.7#12 of 2238%0 (no change)
Optometrists60.40.5#16 of 210%+3 (+100%)
Counseling & mental health80.51.0#16 of 196%+6 to +8
Pharmacies211.41.8#37 of 5022%-1 (-5%)
Child care centers322.22.3#23 of 4543%0 (no change)
Coffee shops241.62.2#22 of 3939%+10 (+71%)
BakeriesNot published (fewer than 3)0.2
Bars & lounges151.01.8#28 of 339%+1 (+7%)
Nail salons191.31.2#9 of 2355%+5 (+36%)
Spas & massage30.20.6#15 of 150%0 (no change)
Pet grooming & boarding50.30.4#14 of 160%+2 (+67%)
Seafood marketsNot published (fewer than 3)0.2

Rank is among the 64 Louisiana parishes (only those with published figures are ranked). Percentile is the share of the other ranked parishes with lower density. A change shown as a range (for example "+6 to +8") means the 2018 figure was withheld for having fewer than 3 establishments, so only the range is known.

Related

Counts are business establishments (locations) from the Census Bureau's 2023 County Business Patterns; density uses 2023 population estimates. The index measures supply, how many establishments exist per resident, and says nothing about demand, revenue, or profitability. See the methodology.