Baton Rouge Metro Area: Local Business Density Across 50 Industries

The Baton Rouge metro area had a population of 871,379 in 2023. Across the 50 industries in this index, it had 6,517 establishments in 2023. Relative to the statewide rate, its densest industries are nail salons (2.0 vs. 1.2 statewide per 10,000), mortgage brokers (0.3 vs. 0.2 statewide per 10,000), and roofing contractors (0.8 vs. 0.6 statewide per 10,000); its least dense are bakeries (0.1 vs. 0.2 statewide per 10,000), funeral homes (0.3 vs. 0.5 statewide per 10,000), and physicians' offices (4.2 vs. 6.5 statewide per 10,000).

The Baton Rouge metro area (Baton Rouge, LA Metro Area) comprises 10 parishes: Ascension Parish, Assumption Parish, East Baton Rouge Parish, East Feliciana Parish, Iberville Parish, Livingston Parish, Pointe Coupee Parish, St. Helena Parish, West Baton Rouge Parish, West Feliciana Parish.

871,379population, 2023

6,517establishments across 50 published industries, 2023

Local SEO in Baton Rouge

This section counts businesses per resident across the 50 industries the Index tracks. It measures how crowded the market is, not how good the businesses are or how many customers are looking.

Competition: About average for Louisiana. Baton Rouge has 74.8 businesses per 10,000 residents across the 50 industries, 6th of 10 metros.
Businesses: 6,517 businesses across the 50 industries in 2023.
Since 2018: Between 115 and 685 more since 2018. The Census withheld a 2018 or 2023 count in one or more of the metro's ten parishes for 50 industries, so the change is a range.
Most crowded here: Auto repair shops: 174 (2.0 per 10,000, 1st of 10 metros).
Nail salons: 174 (2.0 per 10,000, 1st of 10 metros).
Real estate brokerages: 280 (3.2 per 10,000, 2nd of 10 metros).
Least crowded here: Locksmiths: 9 (0.1 per 10,000, 5th of 8 metros).
Moving companies: 12 (0.1 per 10,000, 5th of 7 metros).
Bakeries: 12 (0.1 per 10,000, 7th of 7 metros).
Moving fastest: Growing: Roofing contractors, up between 23 and 37 since 2018 (about 73% at the midpoint). Shrinking: Property management, down between 13 and 29 since 2018 (about 24% at the midpoint).
What people search for: "auto repair baton rouge": 500 to 1,000 searches a month.
"nail salon baton rouge": 1,000 to 5,000 searches a month.
"real estate agent baton rouge": 100 to 500 searches a month.
US monthly volume of the city-modified keyword. Google Ads data via DataForSEO.
Next step: Generate keywords for Baton Rouge.

All 50 industries

Industry	Establishments	Per 10,000	Louisiana per 10,000	Rank	Percentile	Change since 2018
Plumbing & HVAC contractors	282	3.2	3.5	#10 of 10	0%	+14 to +18
Electrical contractors	204	2.3	2.3	#5 of 10	44%	+16 to +24
Insulation & drywall contractors	41	0.5	0.4	#1 of 10	67%	-14 to -2
Roofing contractors	71	0.8	0.6	#1 of 9	88%	+23 to +37
Landscaping services	193	2.2	2.1	#5 of 10	56%	+6 to +12
Pest control services	49	0.6	0.7	#7 of 10	11%	-8 to +6
Law offices	544	6.2	7.0	#6 of 10	44%	+6 to +8
Accounting & CPA firms	181	2.1	2.1	#4 of 10	44%	-4 to +6
Insurance agencies	379	4.3	4.6	#7 of 10	33%	+4 to +6
Real estate brokerages	280	3.2	2.5	#2 of 10	89%	+52 to +66
Dentists	294	3.4	3.4	#6 of 10	44%	-7 to +1
Chiropractors	57	0.7	0.9	#8 of 10	11%	-1 to +13
Physicians' offices	369	4.2	6.5	#9 of 10	11%	-39 to -31
Home health care	73	0.8	1.1	#7 of 10	11%	-14 to -2
Assisted living facilities	29	0.3	0.3	#3 of 9	25%	-9 to +5
Veterinary services	84	1.0	1.0	#6 of 10	33%	-6 to -2
Full-service restaurants	487	5.6	6.7	#5 of 10	33%	+32 to +34
Hair salons	175	2.0	1.5	#2 of 10	78%	-7 to +5
Fitness centers	109	1.3	1.1	#3 of 10	67%	+1 to +15
Auto repair shops	174	2.0	1.7	#1 of 10	100%	+6 to +10
Hotels & lodging	144	1.7	1.9	#6 of 10	44%	+10 to +18
Remodeling contractors	211	2.4	2.1	#3 of 10	67%	+67 to +73
Cleaning services	147	1.7	1.4	#3 of 10	67%	+3 to +15
Auto body shops	90	1.0	1.1	#6 of 10	0%	-7 to +3
Physical therapy clinics	145	1.7	1.7	#5 of 10	44%	+22 to +32
Painting contractors	55	0.6	0.5	#3 of 10	44%	-11 to +3
Flooring contractors	34	0.4	0.3	#1 of 9	75%	-7 to +9
Moving companies	12	0.1	0.1	#5 of 7	0%	-14 to +4
Locksmiths	9	0.1	0.1	#5 of 8	0%	-15 to +3
Pool services	43	0.5	0.4	#3 of 10	67%	+5 to +19
Tire shops	81	0.9	0.9	#6 of 10	33%	+8 to +20
Used car dealers	35	0.4	0.5	#7 of 10	0%	-18 to 0
Towing services	26	0.3	0.3	#5 of 10	11%	-9 to +3
Property management	67	0.8	1.2	#7 of 10	22%	-29 to -13
Mortgage brokers	24	0.3	0.2	#1 of 8	43%	-6 to +10
Title companies	41	0.5	0.6	#9 of 10	11%	-9 to +5
Funeral homes	24	0.3	0.5	#9 of 10	11%	-9 to +5
Trucking companies	71	0.8	0.9	#4 of 10	33%	+7 to +17
Self storage	79	0.9	0.7	#1 of 10	89%	-20 to -6
Optometrists	41	0.5	0.5	#5 of 10	11%	-2 to +12
Counseling & mental health	94	1.1	1.0	#4 of 10	67%	+21 to +37
Pharmacies	136	1.6	1.8	#8 of 10	22%	-14 to -6
Child care centers	229	2.6	2.3	#2 of 10	78%	+21 to +27
Coffee shops	184	2.1	2.2	#5 of 10	56%	+53 to +65
Bakeries	12	0.1	0.2	#7 of 7	0%	-11 to +7
Bars & lounges	111	1.3	1.8	#6 of 10	33%	-6 to +2
Nail salons	174	2.0	1.2	#1 of 10	100%	+42 to +54
Spas & massage	62	0.7	0.6	#2 of 10	67%	-2 to +12
Pet grooming & boarding	41	0.5	0.4	#5 of 9	50%	0 to +14
Seafood markets	20	0.2	0.2	#2 of 8	57%	-6 to +12

Rank is among the 10 Louisiana metro areas (only those with published figures are ranked). Percentile is the share of the other ranked metro areas with lower density. A change shown as a range (for example "+6 to +8") means the 2018 figure was withheld for having fewer than 3 establishments, so only the range is known.

Counts are business establishments (locations) from the Census Bureau's 2023 County Business Patterns; density uses 2023 population estimates. The index measures supply, how many establishments exist per resident, and says nothing about demand, revenue, or profitability. See the methodology.