The Local Market Index · Louisiana 2023

How Many Spas & Massage Studios Are in the Baton Rouge Metro Area?

As of 2023, the Baton Rouge metro area has 62 spas and massage studios, or 0.7 per 10,000 residents, ranking tied at #2 of 10 Louisiana metro areas. That is above the Louisiana statewide rate of 0.6 per 10,000.

The count changed by between -2 and +12 from 2018 to 2023; only a range is known because the 2018 counts for 7 of its parishes were not published (each was 0, 1, or 2).

62spas and massage studios, 2023
0.7per 10,000 residents
#2of 10 metro areas
-2 to +12change since 2018

Going after this market? Build a keyword list with the keyword-pattern tool prefilled for spas and massage studios in Baton Rouge. The Spas & massage playbook is in review and will be added.

Compared with the state and the top-ranked metro area

Baton Rouge Metro Area: 0.7 per 10,000 residentsBaton Rouge Metro Area0.7Louisiana statewide: 0.6 per 10,000 residentsLouisiana statewide0.6#1: Slidell Metro Area: 1.1 per 10,000 residents#1: Slidell Metro Area1.1
Establishments per 10,000 residents. Bars are drawn to scale.
PlaceSpas & massagePopulation (2023)Per 10,000Rank
Baton Rouge Metro Area62871,3790.7#2 of 10
Louisiana (statewide)2644,621,0250.6
Slidell Metro Area29269,3311.1#1 of 10

Spas & massage in nearby places

PlaceSpas & massagePer 10,000Rank
Ascension Parish110.9#3 of 15
Assumption ParishNot published (fewer than 3)
East Baton Rouge Parish451.0#2 of 15
East Feliciana ParishNot published (fewer than 3)
Iberville ParishNot published (fewer than 3)
Livingston Parish30.2#15 of 15
Pointe Coupee ParishNot published (fewer than 3)
St. Helena ParishNot published (fewer than 3)
West Baton Rouge ParishNot published (fewer than 3)
West Feliciana ParishNot published (fewer than 3)
Alexandria Metro Area40.3#9 of 10
Hammond Metro Area50.4#8 of 10
Houma Metro Area30.1#10 of 10
Lafayette Metro Area290.7#2 of 10
Lake Charles Metro Area150.6#5 of 10
Monroe Metro Area110.5#7 of 10
New Orleans Metro Area740.7#2 of 10
Shreveport Metro Area220.6#5 of 10
Slidell Metro Area291.1#1 of 10

All parishes in this metro area, then the other Louisiana metro areas.

Frequently asked questions

Is the Baton Rouge Metro Area a competitive market for spas and massage studios?

The Baton Rouge metro area has more spas and massage studios per resident than 67% of the other 9 Louisiana metro areas with published figures, and its density of 0.7 per 10,000 residents is above the statewide rate of 0.6. The index measures how many establishments exist relative to population: supply, not demand or profitability.

How does the Baton Rouge Metro Area compare to the Slidell Metro Area?

The Slidell metro area ranks #1 among Louisiana metro areas with 29 spas and massage studios, or 1.1 per 10,000 residents, about 1.6 times the rate in the Baton Rouge metro area (0.7).

Other industries in the Baton Rouge Metro Area

Baton Rouge Metro Area: all 50 industries

Source: Census Bureau County Business Patterns 2023 (NAICS 812199, establishments) and American Community Survey 2023 five-year population estimates. Establishments are locations, not companies; home-based and self-employed businesses without paid employees are not included. Change compares 2023 with 2018. See the methodology.