The Local Market Index · Louisiana 2023

How Many Fitness Centers Are in the Baton Rouge Metro Area?

As of 2023, the Baton Rouge metro area has 109 fitness centers, or 1.3 per 10,000 residents, ranking tied at #3 of 10 Louisiana metro areas. That is above the Louisiana statewide rate of 1.1 per 10,000.

The count rose by between 1 and 15 from 2018 to 2023; only a range is known because the 2018 counts for 7 of its parishes were not published (each was 0, 1, or 2).

109fitness centers, 2023
1.3per 10,000 residents
#3of 10 metro areas
+1 to +15change since 2018

Going after this market? Build a keyword list with the keyword-pattern tool prefilled for fitness centers in Baton Rouge. The Fitness centers playbook is in review and will be added.

Compared with the state and the top-ranked metro area

Baton Rouge Metro Area: 1.3 per 10,000 residentsBaton Rouge Metro Area1.3Louisiana statewide: 1.1 per 10,000 residentsLouisiana statewide1.1#1: Slidell Metro Area: 1.4 per 10,000 residents#1: Slidell Metro Area1.4
Establishments per 10,000 residents. Bars are drawn to scale.
PlaceFitness centersPopulation (2023)Per 10,000Rank
Baton Rouge Metro Area109871,3791.3#3 of 10
Louisiana (statewide)5094,621,0251.1
Slidell Metro Area39269,3311.4#1 of 10

Fitness centers in nearby places

PlaceFitness centersPer 10,000Rank
Ascension Parish141.1#12 of 24
Assumption ParishNot published (fewer than 3)
East Baton Rouge Parish801.8#1 of 24
East Feliciana ParishNot published (fewer than 3)
Iberville ParishNot published (fewer than 3)
Livingston Parish120.8#22 of 24
Pointe Coupee ParishNot published (fewer than 3)
St. Helena ParishNot published (fewer than 3)
West Baton Rouge ParishNot published (fewer than 3)
West Feliciana ParishNot published (fewer than 3)
Alexandria Metro Area70.5#10 of 10
Hammond Metro Area131.0#7 of 10
Houma Metro Area201.0#7 of 10
Lafayette Metro Area571.4#1 of 10
Lake Charles Metro Area291.2#5 of 10
Monroe Metro Area190.8#9 of 10
New Orleans Metro Area1231.2#5 of 10
Shreveport Metro Area491.3#3 of 10
Slidell Metro Area391.4#1 of 10

All parishes in this metro area, then the other Louisiana metro areas.

Frequently asked questions

Is the Baton Rouge Metro Area a competitive market for fitness centers?

The Baton Rouge metro area has more fitness centers per resident than 67% of the other 9 Louisiana metro areas with published figures, and its density of 1.3 per 10,000 residents is above the statewide rate of 1.1. The index measures how many establishments exist relative to population: supply, not demand or profitability.

How does the Baton Rouge Metro Area compare to the Slidell Metro Area?

The Slidell metro area ranks #1 among Louisiana metro areas with 39 fitness centers, or 1.4 per 10,000 residents, about 1.1 times the rate in the Baton Rouge metro area (1.3).

Other industries in the Baton Rouge Metro Area

Baton Rouge Metro Area: all 50 industries

Source: Census Bureau County Business Patterns 2023 (NAICS 713940, establishments) and American Community Survey 2023 five-year population estimates. Establishments are locations, not companies; home-based and self-employed businesses without paid employees are not included. Change compares 2023 with 2018. See the methodology.