East Baton Rouge Parish: Local Business Density Across 50 Industries

East Baton Rouge Parish had a population of 452,821 in 2023. Across the 50 industries in this index, it had 4,209 establishments in 2023. Relative to the statewide rate, its densest industries are nail salons (2.5 vs. 1.2 statewide per 10,000), moving companies (0.2 vs. 0.1 statewide per 10,000), and mortgage brokers (0.4 vs. 0.2 statewide per 10,000); its least dense are funeral homes (0.2 vs. 0.5 statewide per 10,000), towing services (0.2 vs. 0.3 statewide per 10,000), and bars & lounges (1.4 vs. 1.8 statewide per 10,000).

East Baton Rouge Parish is part of the Baton Rouge metro area. Rank and percentile compare it with the other Louisiana parishes that have published figures.

452,821population, 2023

4,209establishments across 50 published industries, 2023

Local SEO in East Baton Rouge Parish

This section counts businesses per resident across the 50 industries the Index tracks. It measures how crowded the market is, not how good the businesses are or how many customers are looking.

Competition

Higher than most of Louisiana. East Baton Rouge Parish has 93.0 businesses per 10,000 residents across the 50 industries, 5th of 64 parishes.

Businesses

4,209 businesses across the 50 industries in 2023.

Since 2018

Up 207 since 2018 (5%).

Most crowded here

Law offices: 440 (9.7 per 10,000, 3rd of 56 parishes).
Hair salons: 132 (2.9 per 10,000, 2nd of 28 parishes).
Fitness centers: 80 (1.8 per 10,000, 1st of 24 parishes).

Least crowded here

Locksmiths: 6 (0.1 per 10,000, 6th of 8 parishes).
Bakeries: 7 (0.2 per 10,000, 8th of 11 parishes).
Funeral homes: 8 (0.2 per 10,000, 30th of 31 parishes).

Moving fastest

Growing: Roofing contractors, up 19 since 2018 (83%). Shrinking: Property management, down 20 since 2018 (26%).

What people search for

Google reports search volume by metro, not parish. These are the Baton Rouge figures.

"lawyer baton rouge": 1,000 to 5,000 searches a month.
"hair salon baton rouge": 1,000 to 5,000 searches a month.
"gym baton rouge": 1,000 to 5,000 searches a month.

US monthly volume of the city-modified keyword. Google Ads data via DataForSEO.

Next step

Generate keywords for Baton Rouge, the metro area East Baton Rouge Parish belongs to, or read the Law offices playbook.

All 50 industries

Industry	Establishments	Per 10,000	Louisiana per 10,000	Rank	Percentile	Change since 2018
Plumbing & HVAC contractors	137	3.0	3.5	#29 of 52	41%	+1 (+1%)
Electrical contractors	97	2.1	2.3	#23 of 45	43%	+5 (+5%)
Insulation & drywall contractors	20	0.4	0.4	#13 of 20	16%	-3 (-13%)
Roofing contractors	42	0.9	0.6	#2 of 18	82%	+19 (+83%)
Landscaping services	109	2.4	2.1	#17 of 47	65%	-3 (-3%)
Pest control services	30	0.7	0.7	#17 of 24	17%	-1 (-3%)
Law offices	440	9.7	7.0	#3 of 56	96%	+17 (+4%)
Accounting & CPA firms	136	3.0	2.1	#5 of 37	86%	-5 (-4%)
Insurance agencies	269	5.9	4.6	#5 of 58	91%	-3 (-1%)
Real estate brokerages	179	4.0	2.5	#5 of 31	87%	+36 (+25%)
Dentists	202	4.5	3.4	#5 of 46	91%	-10 (-5%)
Chiropractors	37	0.8	0.9	#16 of 26	32%	+5 (+16%)
Physicians' offices	296	6.5	6.5	#9 of 49	83%	-39 (-12%)
Home health care	54	1.2	1.1	#18 of 36	51%	-8 (-13%)
Assisted living facilities	18	0.4	0.3	#3 of 13	67%	+3 (+20%)
Veterinary services	45	1.0	1.0	#19 of 36	40%	-3 (-6%)
Full-service restaurants	295	6.5	6.7	#11 of 58	82%	+3 (+1%)
Hair salons	132	2.9	1.5	#2 of 28	96%	0 (no change)
Fitness centers	80	1.8	1.1	#1 of 24	96%	+8 (+11%)
Auto repair shops	96	2.1	1.7	#12 of 47	70%	+3 (+3%)
Hotels & lodging	78	1.7	1.9	#23 of 46	42%	+5 (+7%)
Remodeling contractors	132	2.9	2.1	#4 of 42	90%	+46 (+53%)
Cleaning services	87	1.9	1.4	#7 of 30	79%	-6 (-6%)
Auto body shops	55	1.2	1.1	#17 of 39	47%	+4 (+8%)
Physical therapy clinics	91	2.0	1.7	#9 of 39	76%	+16 (+21%)
Painting contractors	31	0.7	0.5	#7 of 20	58%	-5 (-14%)
Flooring contractors	17	0.4	0.3	#5 of 16	33%	+1 (+6%)
Moving companies	9	0.2	0.1	#5 of 9	25%	+1 (+13%)
Locksmiths	6	0.1	0.1	#6 of 8	0%	0 (no change)
Pool services	26	0.6	0.4	#5 of 19	61%	+11 (+73%)
Tire shops	51	1.1	0.9	#14 of 34	45%	+8 (+19%)
Used car dealers	27	0.6	0.5	#9 of 17	31%	-8 (-23%)
Towing services	10	0.2	0.3	#15 of 16	0%	+1 (+11%)
Property management	57	1.3	1.2	#7 of 26	72%	-20 (-26%)
Mortgage brokers	19	0.4	0.2	#3 of 13	83%	+8 (+73%)
Title companies	29	0.6	0.6	#10 of 19	22%	0 (no change)
Funeral homes	8	0.2	0.5	#30 of 31	0%	-2 (-20%)
Trucking companies	32	0.7	0.9	#33 of 39	11%	+10 (+45%)
Self storage	48	1.1	0.7	#3 of 22	81%	-11 (-19%)
Optometrists	25	0.6	0.5	#9 of 21	50%	+4 (+19%)
Counseling & mental health	76	1.7	1.0	#3 of 19	83%	+24 (+46%)
Pharmacies	78	1.7	1.8	#32 of 50	35%	-7 (-8%)
Child care centers	117	2.6	2.3	#13 of 45	66%	+7 (+6%)
Coffee shops	120	2.7	2.2	#7 of 39	82%	+37 (+45%)
Bakeries	7	0.2	0.2	#8 of 11	0%	+2 (+40%)
Bars & lounges	63	1.4	1.8	#17 of 33	47%	+7 (+13%)
Nail salons	115	2.5	1.2	#1 of 23	95%	+35 (+44%)
Spas & massage	45	1.0	0.6	#2 of 15	93%	+4 (+10%)
Pet grooming & boarding	25	0.6	0.4	#5 of 16	47%	+7 (+39%)
Seafood markets	11	0.2	0.2	#7 of 15	21%	+3 (+38%)

Rank is among the 64 Louisiana parishes (only those with published figures are ranked). Percentile is the share of the other ranked parishes with lower density. A change shown as a range (for example "+6 to +8") means the 2018 figure was withheld for having fewer than 3 establishments, so only the range is known.

Counts are business establishments (locations) from the Census Bureau's 2023 County Business Patterns; density uses 2023 population estimates. The index measures supply, how many establishments exist per resident, and says nothing about demand, revenue, or profitability. See the methodology.