West Baton Rouge Parish: Local Business Density Across 50 Industries
West Baton Rouge Parish had a population of 27,666 in 2023. Of the 50 industries in this index, the Census publishes 2023 counts for 24 industries, totaling 148 establishments (the other 26 had fewer than 3 establishments each and are not published). Relative to the statewide rate, its densest industries are towing services (1.1 vs. 0.3 statewide per 10,000), hotels & lodging (5.4 vs. 1.9 statewide per 10,000), and insulation & drywall contractors (1.1 vs. 0.4 statewide per 10,000); its least dense are physicians' offices (1.1 vs. 6.5 statewide per 10,000), law offices (2.5 vs. 7.0 statewide per 10,000), and dentists (1.8 vs. 3.4 statewide per 10,000).
West Baton Rouge Parish is part of the Baton Rouge metro area. Rank and percentile compare it with the other Louisiana parishes that have published figures.
Local SEO in West Baton Rouge Parish
This section counts businesses per resident across the 50 industries the Index tracks. It measures how crowded the market is, not how good the businesses are or how many customers are looking.
- Competition
- About average for Louisiana. West Baton Rouge Parish has 53.5 businesses per 10,000 residents across the 24 industries the Census publishes a count for, 25th of 64 parishes. The Census publishes no count for 26 of the 50 industries here, so the true figure is higher.
- Businesses
- 148 businesses across the 24 industries the Census publishes a count for. It withholds the count for 26 more (each has fewer than 3).
- Since 2018
- Between 1 fewer and 7 more since 2018. The Census withheld a 2018 or 2023 count for 4 industries, so the change is a range.
- Most crowded here
- Hotels and lodging: 15 (5.4 per 10,000, 1st of 46 parishes).
- Auto body shops: 6 (2.2 per 10,000, 1st of 39 parishes).
- Insulation and drywall contractors: 3 (1.1 per 10,000, 1st of 20 parishes).
- Least crowded here
- Physicians' offices: 3 (1.1 per 10,000, 47th of 49 parishes).
- Remodeling contractors: 4 (1.4 per 10,000, 37th of 42 parishes).
- Physical therapy clinics: 3 (1.1 per 10,000, 30th of 39 parishes).
- Moving fastest
- Growing: Hotels and lodging, up 3 since 2018 (25%). Shrinking: Insurance agencies, down 3 since 2018 (25%).
- What people search for
Google reports search volume by metro, not parish. These are the Baton Rouge figures.
- "hotel baton rouge": 5,000 plus searches a month.
- "auto body shop baton rouge": 100 to 500 searches a month.
- "drywall contractor baton rouge": no volume reported.
US monthly volume of the city-modified keyword. Google Ads data via DataForSEO.
All 50 industries
| Industry | Establishments | Per 10,000 | Louisiana per 10,000 | Rank | Percentile | Change since 2018 |
|---|---|---|---|---|---|---|
| Plumbing & HVAC contractors | 7 | 2.5 | 3.5 | #38 of 52 | 25% | -1 (-12%) |
| Electrical contractors | 11 | 4.0 | 2.3 | #3 of 45 | 95% | 0 (no change) |
| Insulation & drywall contractors | 3 | 1.1 | 0.4 | #1 of 20 | 100% | -1 (-25%) |
| Roofing contractors | Not published (fewer than 3) | — | 0.6 | — | — | — |
| Landscaping services | 5 | 1.8 | 2.1 | #28 of 47 | 35% | +1 (+25%) |
| Pest control services | Not published (fewer than 3) | — | 0.7 | — | — | — |
| Law offices | 7 | 2.5 | 7.0 | #43 of 56 | 20% | +1 (+17%) |
| Accounting & CPA firms | Not published (fewer than 3) | — | 2.1 | — | — | — |
| Insurance agencies | 9 | 3.3 | 4.6 | #34 of 58 | 39% | -3 (-25%) |
| Real estate brokerages | Not published (fewer than 3) | — | 2.5 | — | — | — |
| Dentists | 5 | 1.8 | 3.4 | #37 of 46 | 18% | +1 (+25%) |
| Chiropractors | Not published (fewer than 3) | — | 0.9 | — | — | — |
| Physicians' offices | 3 | 1.1 | 6.5 | #47 of 49 | 2% | +1 to +3 |
| Home health care | Not published (fewer than 3) | — | 1.1 | — | — | — |
| Assisted living facilities | Not published (fewer than 3) | — | 0.3 | — | — | — |
| Veterinary services | 3 | 1.1 | 1.0 | #13 of 36 | 51% | 0 (no change) |
| Full-service restaurants | 11 | 4.0 | 6.7 | #38 of 58 | 33% | -2 (-15%) |
| Hair salons | 3 | 1.1 | 1.5 | #16 of 28 | 41% | -1 (-25%) |
| Fitness centers | Not published (fewer than 3) | — | 1.1 | — | — | — |
| Auto repair shops | 10 | 3.6 | 1.7 | #4 of 47 | 93% | -1 (-9%) |
| Hotels & lodging | 15 | 5.4 | 1.9 | #1 of 46 | 100% | +3 (+25%) |
| Remodeling contractors | 4 | 1.4 | 2.1 | #37 of 42 | 10% | 0 (no change) |
| Cleaning services | 7 | 2.5 | 1.4 | #3 of 30 | 93% | +1 (+17%) |
| Auto body shops | 6 | 2.2 | 1.1 | #1 of 39 | 100% | +2 (+50%) |
| Physical therapy clinics | 3 | 1.1 | 1.7 | #30 of 39 | 18% | +1 to +3 |
| Painting contractors | Not published (fewer than 3) | — | 0.5 | — | — | — |
| Flooring contractors | Not published (fewer than 3) | — | 0.3 | — | — | — |
| Moving companies | Not published (fewer than 3) | — | 0.1 | — | — | — |
| Locksmiths | Not published (fewer than 3) | — | 0.1 | — | — | — |
| Pool services | Not published (fewer than 3) | — | 0.4 | — | — | — |
| Tire shops | Not published (fewer than 3) | — | 0.9 | — | — | -4 to -2 |
| Used car dealers | Not published (fewer than 3) | — | 0.5 | — | — | — |
| Towing services | 3 | 1.1 | 0.3 | #1 of 16 | 100% | 0 (no change) |
| Property management | Not published (fewer than 3) | — | 1.2 | — | — | — |
| Mortgage brokers | Not published (fewer than 3) | — | 0.2 | — | — | — |
| Title companies | Not published (fewer than 3) | — | 0.6 | — | — | — |
| Funeral homes | Not published (fewer than 3) | — | 0.5 | — | — | — |
| Trucking companies | 4 | 1.4 | 0.9 | #12 of 39 | 71% | +2 to +4 |
| Self storage | Not published (fewer than 3) | — | 0.7 | — | — | — |
| Optometrists | Not published (fewer than 3) | — | 0.5 | — | — | — |
| Counseling & mental health | Not published (fewer than 3) | — | 1.0 | — | — | — |
| Pharmacies | 4 | 1.4 | 1.8 | #37 of 50 | 22% | -1 (-20%) |
| Child care centers | 9 | 3.3 | 2.3 | #7 of 45 | 86% | +1 (+13%) |
| Coffee shops | 5 | 1.8 | 2.2 | #20 of 39 | 50% | -1 (-17%) |
| Bakeries | Not published (fewer than 3) | — | 0.2 | — | — | — |
| Bars & lounges | 4 | 1.4 | 1.8 | #17 of 33 | 47% | -2 (-33%) |
| Nail salons | 7 | 2.5 | 1.2 | #1 of 23 | 95% | +2 (+40%) |
| Spas & massage | Not published (fewer than 3) | — | 0.6 | — | — | — |
| Pet grooming & boarding | Not published (fewer than 3) | — | 0.4 | — | — | — |
| Seafood markets | Not published (fewer than 3) | — | 0.2 | — | — | — |
Rank is among the 64 Louisiana parishes (only those with published figures are ranked). Percentile is the share of the other ranked parishes with lower density. A change shown as a range (for example "+6 to +8") means the 2018 figure was withheld for having fewer than 3 establishments, so only the range is known.
Related
- Baton Rouge metro area: all 50 industries
- Hotels & lodging in West Baton Rouge Parish
- Auto body shops in West Baton Rouge Parish
- Insulation & drywall contractors in West Baton Rouge Parish
- All metro areas and parishes
Counts are business establishments (locations) from the Census Bureau's 2023 County Business Patterns; density uses 2023 population estimates. The index measures supply, how many establishments exist per resident, and says nothing about demand, revenue, or profitability. See the methodology.