Local SEO for Roofing Contractors in Louisiana: The Playbook
This playbook is for the people who run a roofing company in Louisiana: the owner who bids the jobs and whoever answers the phone after a storm. It shows what homeowners type into Google, which Google Business Profile category to pick, the code that tells Google your site belongs to a roofer, and a checklist you can work through in a month. Do this first: claim your Google Business Profile, set the primary category to "Roofing Contractor", and set your service area to the parishes you actually drive to.
Quick answers
- Primary Google Business Profile category
- Roofing Contractor, used by 263,307 listings nationally and all 163 real competitors in our 10 Louisiana map packs.
- Top keyword pattern
- "roofer {city}", for example "roofer new orleans" at 1,000 to 5,000 searches a month.
- Statewide count and 5-year trend
- 267 roofing contractors with payroll in 2023, up 76 (40%) from 191 in 2018.
- Most crowded metro
- Baton Rouge and Hammond tie at 0.8 per 10,000 residents; Baton Rouge has the most contractors (71).
- Schema type
- RoofingContractor (a subtype of HomeAndConstructionBusiness and LocalBusiness on schema.org).
Market snapshot
The Census counted 267 roofing contractors in Louisiana in 2023 (NAICS code 238160, roofing contractors including skylight installers). That is 0.6 contractors for every 10,000 residents. Five years earlier there were 191, so the state added 76, a 40% jump, led by East Baton Rouge (23 to 42), Ascension (8 to 17) and St. Tammany (7 to 18).
One caution: the Census counts only businesses with payroll, so a one-crew sole proprietor is not in the 267, which is why every map pack below is fuller than the Census suggests.
Density, contractors per 10,000 residents, is the fairest way to compare metros. Where the Census withheld a 2018 figure for one of a metro's parishes (it publishes nothing for a parish with fewer than 3 contractors), the trend is a range. Alexandria's 2023 count is withheld outright, so it has no density or rank.
| Metro area | Roofing contractors (2023) | Per 10,000 residents | Density rank (of 9) | Change since 2018 |
|---|---|---|---|---|
| Baton Rouge | 71 | 0.8 | #1 | +23 to +37 |
| Hammond | 11 | 0.8 | #1 | +6 (+120%) |
| Lake Charles | 16 | 0.7 | #3 | +1 to +5 |
| Monroe | 15 | 0.7 | #3 | +1 to +7 |
| Shreveport | 29 | 0.7 | #3 | +1 to +3 |
| Slidell | 18 | 0.7 | #3 | +11 (+157%) |
| Lafayette | 26 | 0.6 | #7 | +5 to +11 |
| New Orleans | 51 | 0.5 | #8 | -1 to +7 |
| Houma | 5 | 0.2 | #9 | +2 (+67%) |
| Alexandria | Not published (fewer than 3) | — | not ranked | — |
Source: Census County Business Patterns 2023 and 2018. Metro trends sum the metro's current parishes in both years.
All 64 Louisiana parishes ranked by density of roofing contractors
18 of 64 parishes have published counts; the rest had fewer than 3 establishments and are listed at the bottom without a rank.
| Rank | Parish | Roofing contractors | Per 10,000 | Change since 2018 |
|---|---|---|---|---|
| #1 | Ascension Parish | 17 | 1.3 | +9 (+113%) |
| #2 | Caddo Parish | 20 | 0.9 | +2 (+11%) |
| #2 | East Baton Rouge Parish | 42 | 0.9 | +19 (+83%) |
| #2 | Ouachita Parish | 15 | 0.9 | +7 (+88%) |
| #5 | Jefferson Parish | 35 | 0.8 | +1 (+3%) |
| #5 | Lafayette Parish | 20 | 0.8 | +5 (+33%) |
| #5 | Tangipahoa Parish | 11 | 0.8 | +6 (+120%) |
| #8 | Calcasieu Parish | 15 | 0.7 | +4 (+36%) |
| #8 | St. Bernard Parish | 3 | 0.7 | 0 (no change) |
| #8 | St. Tammany Parish | 18 | 0.7 | +11 (+157%) |
| #11 | Bossier Parish | 8 | 0.6 | 0 (no change) |
| #11 | Livingston Parish | 9 | 0.6 | +6 (+200%) |
| #11 | St. Charles Parish | 3 | 0.6 | +1 to +3 |
| #11 | St. Mary Parish | 3 | 0.6 | 0 (no change) |
| #15 | Vermilion Parish | 3 | 0.5 | +1 to +3 |
| #16 | St. Landry Parish | 3 | 0.4 | +1 to +3 |
| #17 | Terrebonne Parish | 3 | 0.3 | +1 to +3 |
| #18 | Orleans Parish | 8 | 0.2 | +1 (+14%) |
| — | Acadia Parish | Not published (fewer than 3) | — | — |
| — | Allen Parish | Not published (fewer than 3) | — | — |
| — | Assumption Parish | Not published (fewer than 3) | — | — |
| — | Avoyelles Parish | Not published (fewer than 3) | — | — |
| — | Beauregard Parish | Not published (fewer than 3) | — | — |
| — | Bienville Parish | Not published (fewer than 3) | — | — |
| — | Caldwell Parish | Not published (fewer than 3) | — | — |
| — | Cameron Parish | Not published (fewer than 3) | — | — |
| — | Catahoula Parish | Not published (fewer than 3) | — | — |
| — | Claiborne Parish | Not published (fewer than 3) | — | — |
| — | Concordia Parish | Not published (fewer than 3) | — | — |
| — | De Soto Parish | Not published (fewer than 3) | — | — |
| — | East Carroll Parish | Not published (fewer than 3) | — | — |
| — | East Feliciana Parish | Not published (fewer than 3) | — | — |
| — | Evangeline Parish | Not published (fewer than 3) | — | — |
| — | Franklin Parish | Not published (fewer than 3) | — | — |
| — | Grant Parish | Not published (fewer than 3) | — | — |
| — | Iberia Parish | Not published (fewer than 3) | — | — |
| — | Iberville Parish | Not published (fewer than 3) | — | — |
| — | Jackson Parish | Not published (fewer than 3) | — | — |
| — | Jefferson Davis Parish | Not published (fewer than 3) | — | — |
| — | Lafourche Parish | Not published (fewer than 3) | — | — |
| — | LaSalle Parish | Not published (fewer than 3) | — | — |
| — | Lincoln Parish | Not published (fewer than 3) | — | — |
| — | Madison Parish | Not published (fewer than 3) | — | — |
| — | Morehouse Parish | Not published (fewer than 3) | — | — |
| — | Natchitoches Parish | Not published (fewer than 3) | — | — |
| — | Plaquemines Parish | Not published (fewer than 3) | — | — |
| — | Pointe Coupee Parish | Not published (fewer than 3) | — | — |
| — | Rapides Parish | Not published (fewer than 3) | — | — |
| — | Red River Parish | Not published (fewer than 3) | — | — |
| — | Richland Parish | Not published (fewer than 3) | — | — |
| — | Sabine Parish | Not published (fewer than 3) | — | — |
| — | St. Helena Parish | Not published (fewer than 3) | — | — |
| — | St. James Parish | Not published (fewer than 3) | — | — |
| — | St. John the Baptist Parish | Not published (fewer than 3) | — | — |
| — | St. Martin Parish | Not published (fewer than 3) | — | — |
| — | Tensas Parish | Not published (fewer than 3) | — | — |
| — | Union Parish | Not published (fewer than 3) | — | — |
| — | Vernon Parish | Not published (fewer than 3) | — | — |
| — | Washington Parish | Not published (fewer than 3) | — | — |
| — | Webster Parish | Not published (fewer than 3) | — | — |
| — | West Baton Rouge Parish | Not published (fewer than 3) | — | — |
| — | West Carroll Parish | Not published (fewer than 3) | — | — |
| — | West Feliciana Parish | Not published (fewer than 3) | — | — |
| — | Winn Parish | Not published (fewer than 3) | — | — |
Search intent map
Intent is the reason behind a search, and it decides which page on your site should show up. Our national keyword file holds 638 keywords. Google's tool labels each as commercial (238), informational (212), transactional (133) or navigational (55). "Urgent" is our own split: commercial keywords from someone with water coming through the ceiling.
The biggest term in the file is "indeed", and the file is full of job searches, big-box retail, brand names, other states' cities and dictionary lookups. None are your customers, and about a third of what remains is metal panels and sealants, supply-store searches. The examples below are ones a Louisiana roofer can win.
| Group | What the searcher wants | Example keywords (US monthly band) | Page that should answer |
|---|---|---|---|
| Urgent | A leak stopped this week, ideally today | "roof repair near me" 5,000 plus; "roof leak repair near me" 5,000 plus; "small roof repair near me" 100 to 500; "flat roof leaks in heavy rain" 100 to 500; "how to replace roof shingles that blew off" 50 to 100; "emergency roofer {city}" no volume reported | Roof repair page with the phone number at the top and a storm-damage section, plus accurate hours on your Google Business Profile |
| Service plus place | A roofer in a specific city | "roofer new orleans" 1,000 to 5,000; "roofing company new orleans" 1,000 to 5,000; "roofer baton rouge" 500 to 1,000; "roof repair baton rouge" 100 to 500; "metal roofing baton rouge" 100 to 500 | Home page (one crew, one base) or the service-area page for that city |
| Comparison | To pick the right one, not just any one | "best roofing company near me" 5,000 plus; "local roofing contractors" 5,000 plus; "roofers near me with free estimates" 1,000 to 5,000; "reputable roofing contractors near me" 100 to 500; "bad roofing contractors near me" 100 to 500 | Reviews page and about page with your license number and real crew, backed by your Google reviews |
| Cost | A number before they call, and who pays it | "roof replacement cost" 5,000 plus; "metal roof cost" 5,000 plus; "roof repair cost" 5,000 plus; "metal roof cost vs shingles" 5,000 plus; "how to get insurance to pay for roof replacement" 500 to 1,000; "how much does insurance pay for roof replacement" 100 to 500 | A cost and insurance section on each service page, or one pricing and insurance-claims page |
| Informational | To understand the job before it starts | "pros and cons of a metal roof" 1,000 to 5,000; "how to replace a shingle roof" 1,000 to 5,000; "should i stay home during roof replacement" 100 to 500; "do i need a permit to replace my roof myself" 100 to 500; "metal roof vs shingles insurance" 100 to 500 | Blog posts and an FAQ on the matching service page |
Google Ads data via DataForSEO.
Three things stand out. First, Google Ads returned no "emergency roofer" or "storm damage" terms at all. That is a gap in the tool, not in demand: in September 2021, the month after Hurricane Ida, "roof repair new orleans" jumped from 100 to 500 a month to 500 to 1,000 and "roofer new orleans" nearly tripled. Second, the cost group here is really a who-pays group, so the insurance-claim questions belong on your site. Third, "roof repair" peaks nationally from March to May and again in September; in Louisiana the September peak is the hurricane peak.
Keyword patterns with volume ranges
Google Ads reports search volume for the whole United States, not for a city. So the "metro volume" for a pattern is the US monthly volume of the city-modified keyword, for example "roofer new orleans". For Lafayette, Monroe, Alexandria and Hammond, which share names with cities in other states, we use the "la" form ("roofer monroe la"). Google lumps word-order variants together, and in Baton Rouge and Lafayette it appears to lump "roofer" and "roofing company" too, so each concept appears once and is never added up.
Volumes are shown as bands; "no volume reported" means Google returned no figure at all, which happened for every "emergency" term, nearly every "cost {city}" term, and for "roofer {city}" in four metros, where Google mostly reports "roofing company {city}" instead.
| Pattern | Filled example | National | New Orleans | Baton Rouge | Lafayette | Shreveport | Lake Charles | Houma | Alexandria | Monroe | Hammond | Slidell |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| {service} near me | roofers near me | 5,000 plus | national only | national only | national only | national only | national only | national only | national only | national only | national only | national only |
| roofer {city} | roofer new orleans | 1,000 to 5,000 | 500 to 1,000 | 100 to 500 | no volume reported | no volume reported | no volume reported | 50 to 100 | 100 to 500 | 50 to 100 | no volume reported | |
| roofing company {city} | roofing company baton rouge | 1,000 to 5,000 | 500 to 1,000 | 100 to 500 | 100 to 500 | no volume reported | under 50 | no volume reported | 100 to 500 | under 50 | 100 to 500 | |
| roof repair {city} | roof repair baton rouge | 100 to 500 | 100 to 500 | 50 to 100 | 50 to 100 | under 50 | under 50 | no volume reported | under 50 | no volume reported | under 50 | |
| roof replacement {city} | roof replacement baton rouge | 50 to 100 | 100 to 500 | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | under 50 | |
| metal roofing {city} | metal roofing baton rouge | 50 to 100 | 100 to 500 | 50 to 100 | under 50 | under 50 | under 50 | under 50 | under 50 | under 50 | under 50 | |
| best {service} {city} | best roofing company baton rouge | under 50 | under 50 | under 50 | no volume reported | no volume reported | no volume reported | no volume reported | under 50 | no volume reported | no volume reported | |
| emergency {service} {city} | emergency roofer new orleans | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | |
| {service} cost {city} | roof replacement cost new orleans | under 50 | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | no volume reported | |
| roof repair near me | roof repair near me | 5,000 plus | national only | national only | national only | national only | national only | national only | national only | national only | national only | national only |
| roof replacement near me | roof replacement near me | 5,000 plus | national only | national only | national only | national only | national only | national only | national only | national only | national only | national only |
| metal roofing near me | metal roofing near me | 5,000 plus | national only | national only | national only | national only | national only | national only | national only | national only | national only | national only |
| best {service} near me | best roofing company near me | 5,000 plus | national only | national only | national only | national only | national only | national only | national only | national only | national only | national only |
| {service} cost | roof replacement cost | 5,000 plus | national only | national only | national only | national only | national only | national only | national only | national only | national only | national only |
| roof leak repair near me | roof leak repair near me | 5,000 plus | national only | national only | national only | national only | national only | national only | national only | national only | national only | national only |
Google Ads data via DataForSEO.
The head term carries almost all of the city-specific demand, and New Orleans carries far more than its Census count predicts. Everything else with a city name sits in the tens or low hundreds, but still earns a page. The "near me" patterns are far larger, but Google decides them from the searcher's location and your service area, so a complete listing wins them. Generate the full list for your city with the keyword pattern tool.
What the local pack looks like
The local pack is the map with three businesses that Google shows above the normal results. We pulled the top 20 Google Maps results for "roofer" in all 10 metros. Houma returned only 9 results and Hammond 12, so their figures are out of 8 and 11 real competitors, not 20, and less reliable. Real competitors are listings whose primary category is Roofing Contractor, Roofing Service, Roof Repair or Metal Roofing, or Gutter Service with roofing among the other categories; all 163 turned out to be Roofing Contractor. We excluded 18 off-category rows, mostly supply stores and other building trades.
Across the 163, 147 are claimed, 132 have a website, the median listing has 30 reviews and the median rating is 4.9 stars. Only 39 have more than 100 reviews.
| Metro | Real competitors (of results) | Off-category rows excluded | Claimed | With website | Median reviews | Median rating |
|---|---|---|---|---|---|---|
| Baton Rouge | 18 of 20 | 2 (insulation contractor, contractor) | 16 of 18 | 14 of 18 | 11 | 5.0 |
| New Orleans | 19 of 20 | 1 (insulation contractor) | 15 of 19 | 14 of 19 | 15 | 4.9 |
| Shreveport | 20 of 20 | 0 | 19 of 20 | 18 of 20 | 82.5 | 4.9 |
| Lafayette | 19 of 20 | 1 (roofing supply store) | 19 of 19 | 18 of 19 | 92 | 5.0 |
| Slidell | 20 of 20 | 0 | 20 of 20 | 20 of 20 | 27.5 | 4.9 |
| Lake Charles | 19 of 20 | 1 (general contractor) | 15 of 19 | 8 of 19 | 16 | 4.6 |
| Monroe | 19 of 20 | 1 (building materials supplier) | 17 of 19 | 17 of 19 | 68 | 5.0 |
| Hammond | 11 of 12 | 1 (cabinet maker) | 9 of 11 | 9 of 11 | 61 | 4.9 |
| Houma | 8 of 9 | 1 (general contractor) | 7 of 8 | 4 of 8 | 5.5 | 4.6 |
| Alexandria | 10 of 20 | 10 (2 roofing supply stores, sheet metal contractor, metal fabricator, siding contractor, garage door supplier, kitchen remodeler, remodeler, 2 contractors) | 10 of 10 | 10 of 10 | 9 | 5.0 |
Medians exclude the six listings with no reviews yet. Source: Google Maps results for "roofer", September 2026.
Lafayette and Shreveport are the hard packs (medians of 92 and 82.5); New Orleans and Baton Rouge, the two biggest markets, are open at 15 and 11. Lake Charles is the least polished, with 11 of 19 lacking a website.
Google Business Profile categories
Your Google Business Profile (the free listing that powers the map) needs one primary category and can have up to nine secondary ones. The primary category is the strongest single ranking signal you control.
Primary: Roofing Contractor. Nationally, 263,307 listings use it, against 36,338 for Roofing Supply Store and 35,101 for Waterproofing Company. In our Louisiana sample all 163 real competitors use it as primary. Our pack rule in section 6 also counts Roof Repair and Metal Roofing as primaries, but Google's national category counts hold neither and no listing in our sample used one, so a metal roofing specialist still picks Roofing Contractor and lists metal roofing, storm repair and insurance claims as services.
Secondary picks, in this order, only where the company truly offers the service:
- Siding Contractor (the most common secondary in our sample, 22 of 163).
- Gutter Service (on 12 of 163; six of Slidell's top 20 carry it).
- Waterproofing Company (35,101 nationally; a waterproofing category on 4 of 163) if you do flat and commercial roofs.
- Skylight Contractor (3 in our sample); the Census counts skylights in this trade.
General Contractor appears on 17 of 163 listings; add it only if you hold that license, and never as primary.
Do not use: Roofing Supply Store (36,338; three Louisiana listings with it as primary were excluded as non-competitors), Building Materials Supplier, Metal Fabricator, Auto Sunroof Shop (2,427, a car category), Fire Proofing Contractor (405), and Insulation Contractor or Contractor as a primary. Google may show your listing for the wrong searches or flag it.
Schema templates
Schema is code on your website that tells Google what kind of business the page describes. The correct schema.org type for a roofer is RoofingContractor, which sits under HomeAndConstructionBusiness and LocalBusiness, so it inherits address, hours, phone and reviews. Generate yours with the schema tool.
Block 1, the site graph, links the business, logo, website, page and FAQ by @id, plus areaServed because you travel to the customer; it goes on every page with the WebPage entity swapped for that page. Block 2, a Service block naming the business as provider, goes on each service page, starting with roof repair.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "RoofingContractor",
"@id": "https://www.northshoreridgeline.example/#organization",
"name": "Northshore Ridgeline Roofing",
"url": "https://www.northshoreridgeline.example/",
"description": "Roof repair, roof replacement, metal roofing and storm damage work for homes across St. Tammany Parish.",
"telephone": "+1-985-555-0142",
"priceRange": "$$",
"sameAs": [
"https://www.facebook.com/northshoreridgelineroofing",
"https://www.instagram.com/northshoreridgeline",
"https://maps.google.com/?cid=0000000000000000000"
],
"logo": { "@id": "https://www.northshoreridgeline.example/#logo" },
"image": { "@id": "https://www.northshoreridgeline.example/#logo" },
"address": {
"@type": "PostalAddress",
"streetAddress": "2150 Gause Blvd E",
"addressLocality": "Slidell",
"addressRegion": "LA",
"postalCode": "70461",
"addressCountry": "US"
},
"geo": { "@type": "GeoCoordinates", "latitude": 30.2752, "longitude": -89.7812 },
"areaServed": [
{ "@type": "AdministrativeArea", "name": "St. Tammany Parish, LA" },
{ "@type": "City", "name": "Slidell, LA" },
{ "@type": "City", "name": "Mandeville, LA" },
{ "@type": "City", "name": "Covington, LA" },
{ "@type": "City", "name": "Pearl River, LA" }
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "07:00",
"closes": "17:00"
},
{ "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "08:00", "closes": "12:00" }
],
"contactPoint": [{ "@type": "ContactPoint", "telephone": "+1-985-555-0142", "contactType": "customer support" }]
},
{
"@type": "ImageObject",
"@id": "https://www.northshoreridgeline.example/#logo",
"url": "https://www.northshoreridgeline.example/images/logo.png",
"contentUrl": "https://www.northshoreridgeline.example/images/logo.png",
"caption": "Northshore Ridgeline Roofing logo",
"inLanguage": "en-US",
"width": "1200",
"height": "400"
},
{
"@type": "WebSite",
"@id": "https://www.northshoreridgeline.example/#website",
"url": "https://www.northshoreridgeline.example/",
"name": "Northshore Ridgeline Roofing",
"publisher": { "@id": "https://www.northshoreridgeline.example/#organization" },
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.northshoreridgeline.example/#webpage",
"url": "https://www.northshoreridgeline.example/",
"name": "Roofing Contractor in Slidell, LA | Northshore Ridgeline Roofing",
"datePublished": "2026-01-15T09:00:00+00:00",
"dateModified": "2026-09-01T09:00:00+00:00",
"about": { "@id": "https://www.northshoreridgeline.example/#organization" },
"isPartOf": { "@id": "https://www.northshoreridgeline.example/#website" },
"primaryImageOfPage": { "@id": "https://www.northshoreridgeline.example/#logo" },
"inLanguage": "en-US"
},
{
"@type": "FAQPage",
"@id": "https://www.northshoreridgeline.example/#faq",
"isPartOf": { "@id": "https://www.northshoreridgeline.example/#webpage" },
"mainEntity": [
{
"@type": "Question",
"name": "What GBP category should a roofing contractor use?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Use \"Roofing Contractor\" as the primary category and add Siding Contractor, Gutter Service or Waterproofing Company where they apply."
}
},
{
"@type": "Question",
"name": "Does a roofing contractor need schema?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It is not required to rank, but the RoofingContractor type gives Google your name, phone, hours and service area in a form it reads directly."
}
}
]
}
]
}{
"@context": "https://schema.org",
"@type": "Service",
"name": "Roof Repair",
"description": "Roof leak and storm damage repair for homes across St. Tammany Parish, with a cost and insurance section and same-week scheduling.",
"provider": {
"@type": "RoofingContractor",
"@id": "https://www.northshoreridgeline.example/#organization",
"name": "Northshore Ridgeline Roofing"
},
"areaServed": [{ "@type": "City", "name": "Slidell, LA" }, { "@type": "City", "name": "Mandeville, LA" }],
"serviceType": "Roof Repair",
"url": "https://www.northshoreridgeline.example/services/roof-repair/"
}Three fields matter most. Name, address and phone must match your Google Business Profile character for character; if you hide your address on Google, drop streetAddress and keep city and postal code. areaServed should list the parishes and towns you set as your service area on Google, no wider. openingHoursSpecification must match your listing.
Website structure
A roofing site does not need to be big. It needs one page for each thing a homeowner searches for, with a title that says what the page is and where. The title tag is the text Google shows as the blue link.
One page per core service. Start with roof repair, roof replacement, metal roofing, storm and hurricane damage, and gutters or commercial roofing if you sell them. Title pattern: "Roof Repair in Slidell, LA | Northshore Ridgeline Roofing". Each service page carries a short cost and insurance section, because most competitors do not. Put the phone number at the top of the roof repair page; urgent searchers do not read down.
A service-area page instead of location pages. Most roofers have no storefront, so one page lists every parish and town you serve. Title pattern: "Roofing Contractor Serving St. Tammany Parish | Northshore Ridgeline Roofing". This is the page that should rank for "roofer {city}".
An insurance-claims page. Louisiana homeowners search "how to get insurance to pay for roof replacement". Explain how you document damage, how the adjuster visit works and what the deductible means. Title: "Roof Insurance Claims in Louisiana | Northshore Ridgeline Roofing".
An about page with your license and real crew. Comparison searchers want a state contractor license number, years in business and faces. Title: "About Our Crew | Northshore Ridgeline Roofing".
A reviews page. Show your Google reviews, add before-and-after job photos, and link to the listing so the next review lands there.
A short blog or FAQ. Ten posts answering the informational keywords ("pros and cons of a metal roof") reach people a year before they buy.
Step-by-step checklist
Google Business Profile
- Claim and verify the listing at business.google.com (16 of 163 sampled competitors are unclaimed).
- Set the primary category to "Roofing Contractor" and add two to four secondaries from section 7.
- Set your service area to the parishes you work in and hide the street address if you work from home.
- Enter hours exactly as the office runs them; do not claim 24 hours you do not staff.
- Add at least 10 real photos: finished roofs, a crew on a job, trucks with signage.
- List every named service from your site with a price range where you have one.
- Post an update after every major storm naming the parishes you are taking calls in.
Website basics
- Put name, address (or city and zip), phone and license number in every footer, matching Google exactly.
- Make the phone number a tap-to-call link on mobile.
- Set a title tag on every page using the patterns in section 9.
- Add the RoofingContractor schema block with areaServed to the home page.
- Run the site through PageSpeed Insights and fix anything red on mobile.
Reviews
- Ask for a Google review at the final walkthrough, with a QR code to the review form.
- Reply to every review within a week, including the bad ones, without arguing.
- Set a target: the median real competitor in your metro (section 6) is the number to beat.
Citations (listings on other directories)
- Check the listing on Yelp, Angi, HomeAdvisor, BBB, Apple Maps and Bing Places.
- Make every listing use the same name, address and phone as Google.
- Add the company to your shingle manufacturer's contractor locator (GAF, Owens Corning) and confirm the state licensing board lists the same name.
Content
- Write or rewrite one service page per month, starting with roof repair, storm damage and the service-area page.
- Add a cost and insurance section with a real price range to each service page.
- Publish one FAQ or blog post per month from the informational list in section 4.
Tracking
- Connect Google Search Console and Analytics, and use a tracking number on the listing so map calls are counted.
- Once a month, record calls, direction requests and website clicks from the Business Profile report; once a quarter, search "roofer {your city}" from a phone and note who is in the pack.
Metro notes
Baton Rouge. 71 contractors across 10 parishes, 0.8 per 10,000, the largest market; East Baton Rouge holds 42 and Ascension 17, Louisiana's densest parish at 1.3. "Roofer baton rouge" runs 500 to 1,000 a month. The pack is open: median 11 reviews. Baton Rouge roofing contractors data and keywords for Baton Rouge.
New Orleans. 51 contractors across seven parishes, 0.5 per 10,000; Jefferson Parish holds 35, Orleans only 8. Yet "roofer new orleans" is the biggest roofing city term in Louisiana at 1,000 to 5,000 a month. The pack is soft: median 15 reviews, four unclaimed. New Orleans roofing contractors data and keywords for New Orleans.
Shreveport. 29 contractors at 0.7 per 10,000, up 1 to 3, Caddo Parish holding 20. "Roofer shreveport" has no reported volume; the head term is "roofing company shreveport" at 100 to 500 a month. The second-hardest pack on reviews: median 82.5. Shreveport roofing contractors data and keywords for Shreveport.
Lafayette. 26 contractors at 0.6 per 10,000, up 5 to 11. "Roofer lafayette la" is 100 to 500 a month. All 19 real competitors are claimed and the median is 92 reviews: a reviews race. Lafayette roofing contractors data and keywords for Lafayette.
Slidell. 18 contractors in St. Tammany Parish, 0.7 per 10,000, up 11 (157%) from 7, the fastest growth in the state. "Roofing company slidell" is 100 to 500 a month; "roofer slidell" has no reported volume. All 20 listings are claimed; the median is 27.5 reviews. Slidell roofing contractors data and keywords for Slidell.
Lake Charles. 16 contractors at 0.7 per 10,000, up 1 to 5. "Roof repair lake charles" is under 50 and "roofer lake charles" has no volume. The least finished pack: 11 of 19 have no website. Lake Charles roofing contractors data and keywords for Lake Charles.
Monroe. 15 contractors at 0.7 per 10,000, up 1 to 7, with Ouachita Parish at 15. "Roofer monroe la" is 100 to 500 a month. A strong pack for its size: median 68 reviews. Monroe roofing contractors data and keywords for Monroe.
Hammond. 11 contractors in Tangipahoa Parish, 0.8 per 10,000, tied for densest, up 6 (120%) from 5. "Roofer hammond la" is 50 to 100 a month. Google returned only 12 map results, 11 real, median 61 reviews. Hammond roofing contractors data and keywords for Hammond.
Houma. 5 contractors at 0.2 per 10,000, up 2 from 3. City terms are all under 50 and "roofer houma" has no volume. Google returned only 9 map results, 8 real, median 5.5 reviews, half without a website. Houma roofing contractors data and keywords for Houma.
Alexandria. The Census withholds the 2023 count (fewer than 3 employer contractors in both parishes), down from 4 in 2018, yet the pack holds 10 real roofers: most of this trade runs without payroll. "Roofer alexandria la" is 50 to 100 a month. Median: 9 reviews. Alexandria roofing contractors data and keywords for Alexandria.
FAQ
What GBP category should a roofing contractor use?
Use "Roofing Contractor" as the primary category. It is on 263,307 listings nationally and on all 163 real competitors in the 10 Louisiana map packs we sampled. Add "Siding Contractor", "Gutter Service" or "Waterproofing Company" as secondaries where they apply.
Which Louisiana metro has the most roofing contractors?
Baton Rouge, with 71 roofing contractors in the 2023 Census count, followed by New Orleans (51) and Shreveport (29). Per resident, Baton Rouge and Hammond tie at 0.8 per 10,000; Houma is the least crowded at 0.2. Statewide there are 267 contractors with payroll, up 40% since 2018.
How many keywords should a roofing contractor target?
Fewer than you think. One head term per metro ("roofer {city}", 1,000 to 5,000 searches a month in New Orleans, 500 to 1,000 in Baton Rouge, 100 to 500 in Lafayette and Monroe, 50 to 100 in Alexandria and Hammond, and no volume reported in the other four), one term per service page ("roof repair {city}"), and the cost and insurance questions as blog posts. For a one-crew company that is 15 to 25 keywords, not hundreds.
Does a roofing contractor need schema?
It is not required to rank, but it is cheap and removes doubt. The RoofingContractor type gives Google your name, phone, hours and service area in a form it reads directly, and the schema tool on this site generates it in a minute. It cannot fix hours that disagree with your listing, so match those first.
Sources and notes
Business counts: US Census Bureau, County Business Patterns 2023 (NAICS 2017 code 238160, Roofing Contractors), with 2018 as the comparison year; counts cover establishments with paid employees. Population: American Community Survey 2023. Keyword volumes: Google Ads data via DataForSEO, pulled 2026-09-02, US monthly figures. Keyword and map-pack data cover all 10 metros. Full method on the methodology page.
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